SATSOOMA / BRAND STRATEGY, NAMING, BRAND IDENTITY, ADVERTISING
Matt and Martin came to us as founders of a brand new business with a dream of bringing sustainable energy solutions to homeowners of the UK, with an initial focus on the design and installation of air source heat pump systems.
To launch their business and embark on the first stage of their mission, to replace 10,000 gas boilers with greener heating systems, they needed a brand strategy, brand name and a brand identity.
Together, we established and refined their brand DNA and purpose, creating the building blocks we needed to start generating names.
Of the many options presented, Satsooma was chosen as it evokes a natural source of energy, it’s also bright, sunny, positive, friendly and happy – all essential elements of the newly established brand values and personality. And it’s fun to say, especially with the extra ‘oo’, which helps make it ownable too.
Name decided, registered and domains purchased, we moved on to the brand identity. The logomark creates a sunrise from a cross-section of satsuma segments, alluding to a new dawn – the beginning of a new era in a brighter, more sustainable future. It also radiates heat, resembles an air pump fan, the blades of a wind turbine, and evokes the shining of daylight on a complex process.
The logotype itself is centred around simple geometric shapes, reflecting that a well-designed system is the key to energy efficiency.
Our fruity namesake provided the colour palette, predominantly utilising the vibrant orange of the peel and the warmth and softness of the pith, with the greens of the leaf and the calyx mainly used for fruit label sticker devices to contain secondary messaging.
Punchy headlines and a disruptive attitude serve as a call to arms for homeowners to join Satsooma’s mission: to help shape a sustainable future, one home at a time.
“Xxxxx.”
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Co-founder and Xxxxx
Satsooma