SATSOOMA / BRAND STRATEGY, NAMING, BRAND IDENTITY, ADVERTISING
Matt and Martin came to us as a startup with a dream of bringing sustainable energy solutions to homeowners of the UK.
Launching their business with an initial focus on air source heat pump systems, they needed a brand strategy, brand name and a brand identity to help get them started on their aim to replace 10,000 gas boilers with greener heating systems.
Together, we established and refined their brand DNA and purpose, creating the building blocks we needed to start generating names.
Of the many options presented, Satsooma was chosen because it evokes a natural source of energy. It’s also bright, sunny, positive, friendly and happy, all essential elements of the newly established brand values and personality. And it’s fun to say, especially with the extra ‘oo’, which helps make it ownable too.
Name decided, registered, and domains purchased, we moved on to the brand identity. The logomark creates a sunrise from a cross-section of satsuma segments, alluding to a new dawn and the beginning of a new era in a brighter, more sustainable future. It also radiates heat, resembles an air pump fan and the blades of a wind turbine, and evokes the shining of daylight on a complex process.
The logotype itself is centred around simple geometric shapes, reflecting that a well-designed system is the key to energy efficiency.
Our fruity namesake provided the colour palette, predominantly utilising the vibrant orange of the peel and the warmth and softness of the pith, with the greens of the leaf and the calyx mainly used for fruit label sticker devices to contain secondary messaging.
Punchy headlines and a disruptive attitude serve as a call to arms for homeowners to join Satsooma’s mission: to help shape a sustainable future, one home at a time.
“It was a complete revelation to embark on the construction of a brand from scratch – the process was involved and fascinating in equal measure. Superstar guided us through every step and made it all feel so right. Thank you so much for helping to turn our dream into reality. We really couldn’t be happier and enjoyed everything about working with you. 5 stars, would recommend!”
Matt Ball
Co-founder
Satsooma